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Graphic animation is probably the best format to communicate your message effectively and directly to your target. Good thing, our Video Studio has a fine expertise in the field! In addition to the fact that motion design makes it possible to popularize complex ideas in simple and understandable visuals, the video format also often works better on many platforms (social networks and online training platforms, essentially).

Graphic animation is better known as "motion design". It is a form of visual art focusing on the movement and succession of images, to create animated and dynamic works, while following (or not!) a narrative framework.

The method of our Video Studio is based on 7 pillars, which allow us to align your needs with the production of impactful motion design content.

  • Creative Briefing: Combining creativity and technique, our motion designers find their source of inspiration during a preliminary meeting, in order to define your needs and make them coincide with your expectations.
  • Script: Our motion designers will then work hand in hand with our Strategy Studio to produce a script, real framework of the video, which will adopt the tone and voice of your brand.
  • Storyboard: The storyboard will then allow you to have an overall idea of the video. It puts the script into images, detailing, screen by screen, the sequences of the video as well as the transitions.
  • Animation: Once the project has reached the animation stage, the motion designer will assemble all the visuals and elements created to build a lively and dynamic sequence.
  • Sound design: The sound design then consists of injecting a little energy into the video in order to make the movement even more fluid and in synchronicity with the animations.
  • Subtitles: Adding subtitles has never been more relevant than at a time when content is mostly consumed without sound. It has therefore become imperative to embed subtitles in any video, both in the language of the video and in another, in order to allow everyone to access the content, with or without sound.
  • Compiling files: Exporting files is a crucial step in video production. It allows our customers not only to learn about the content they need, but also to be able to convey it, whatever the medium and the platform.

The members of our Video Studio are true artists who rigorously handle the art of graphics and design. Always keeping one eye on the lens and another on the latest trends in the industry, they are constantly updating their knowledge to give us the benefit of their skills!

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