FMOQ

Le Médecin du Québec Journal & Promotional Video

After a more-than-interesting meeting, the Fédération des médecins omnipraticiens du Québec (Quebec Federation of General Practitioners) and its leaders have commissioned us to rethink the graphic design of their journal Le Médecin du Québec (Quebec Doctor). Our visual strategy was based on the ease of identification, the modernization of the graphic design while preserving a timeless elegance, as well as the improvement of the Federation's branding and the reinforcement of its positioning. The results: a brand new airy and clean design with attention-grabbing details, identified sections and structured information. We have also created a promotional video presenting this redesign of which we are very proud.