The opening of a new Fonds de solidarité FTQ office in the West Island was a reason for celebration. To mark the occasion, Pénéga put together a public relations activity at Fairview Pointe-Claire. Many shoppers were able to enjoy an augmented reality experience where they could watch themselves pet wild animals live on a screen in front of them. As part of a dynamic brand initiative, this activity took place in a designated area decorated in agreement with the Fonds’ graphic identity and current marketing campaigns. In addition to appealing to all the senses, this festive zone was highly interactive, with many technological devices showcasing useful information and enabling visitors to register for an event-related contest.
Adherence to graphic standards
Infography and image retouching
Poster advertising and booth
Audio and video editing
2D and 3D creation
Technological development and advice