Fédération des médecins omnipraticiens du Québec – Le Médecin du Québec
We are proud to present the results of our collaboration with the Fédération des médecins omnipraticiens du Québec (Quebec Federation of General Praticioners). The Fédération asked us to rethink the graphic design of their journal Le Médecin du Québec (Quebec Doctor).
Our main guiding principles were the ease of identification, modernizing the graphic design while underlining its timeless elegance, as well as putting forward the branding and reinforcing the positioning of the Fédération. The results : a brand new airy and clean design with attention-grabbing details, identified sections and structured information.
We conceived a two-level front cover in order to give the impression, at first glance, of seeing a window on the Federation. As we open the front page, we enter the Federation and discover the second level of the cover.
This partnership with the Fédération des médecins omnipraticiens du Québec opens the door to a series of digital developments such as a Website, newsletters and a virtual tactile journal.